Solutions
Motivations Solution
Know the precise motivations that predict customer behaviors. The motivations that predict customers to consider, convert, spend more, remain loyal and recommend. Apply these motivations to communications and experiences across channels, including digital and mobile properties, advertising, social media, direct mail and email, and live customer interactions.
Build the most relevant relationships by connecting to customers’ motivations
Increase the impact of marketing and CX investments
Optimize motivations for customer segments to inform personalization
Targeting Solution
Motivation-Based Targets™ identify individual customers based on their likelihood to connect their motivations. Customers who connect their motivations can increase spending and value substantially when targeted. Motivation-Based Targets complement existing targeting by helping brands identify high potential customers and deliver relevant personalization.
Identify each of your customers based on their motivations
Activate through CRM and personalization systems
Use Motivation-Based Targets to acquire valuable new customers through your media ecosystem
Know the experiences that strengthen connections with customers and grow value. This solution considers all the ways customers can experience the brand - products and services, commerce and service channels, and sales and marketing touch points. Helps brands prioritize and deliver the highest impact customer experiences.
Prioritize experiences that grow emotional connection with customers
Increase the ROI of CX investments
Learn the impact of existing and emerging experiences
Experience Solution
Know the untapped emotions to leverage for increased brand differentiation and growth. The emotions that predict customer and financial value, and that can be owned by the brand versus competitors. Use these emotions to develop strategic positioning and campaign messaging.
Anchor brand and campaign strategies in predictive intelligence
Increase the impact of marketing and the CX by strengthening brand positioning
Improve brand metrics and grow market share
Positioning Solution
Motivation KPIs™ measure performance in connecting to customers’ motivations. See how specific strategies and tactics impact motivations. Motivation KPIs complement other metrics by measuring the motivations that predict customer value for the brand.
Optimize ongoing execution to connect to motivations
Measure Motivation KPIs across segments, products and services, and channels
Forecast future customer value using leading indicators
Measurement Solution
The Predictive Intelligence Powering Motista’s Solutions
Unique predictive intelligence powers Motista’s solutions. Developed and used in market over 15 years, Motista’s intelligence establishes the human motivations that predict customer behaviors in each industry.
Motista defines substantially all human motivations using advanced social sciences.
Extensive proprietary data links customers’ motivations and behaviors.
Analytics quantify the motivations that predict customer behaviors in each industry.
Motista’s intelligence on motivations predicts customer behaviors more effectively than traditional market research or transactional, attitudinal or demographic data alone.
Who We Serve
Partners
Motista partners with agencies, marketing services firms, consulting firms and data providers. Motista’s predictive intelligence enhances these firm’s offerings.
Brands
Motista serves brands across industries, including financial services, retail, healthcare, hospitality, consumer goods, media and technology. Motista partners with global brands and smaller challengers. Both consumer and B2B brands use Motista.