Motista’s predictive intelligence uniquely helps brands grow the value of their customers.
Motista’s predictive intelligence, developed and used in market over 15 years, establishes the human motivations that drive customer behaviors in each industry. Leading brands use Motista’s solutions to motivate their customers to spend more and remain loyal.
Solutions
With Motista’s solutions, brands use predictive intelligence to grow and retain customers, acquire more valuable new customers, and increase the ROI on marketing and customer experience investments.
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Brands know the precise motivations that predict customers to convert, increase spend and remain loyal. Brands and their partners use these motivations to design and deliver communications and experiences that most effectively connect with customers and drive their behaviors.
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Brands identify and target individual customers based on their motivations. These Motivation-Based Targets™ help brands prioritize customers most likely to grow and deliver relevant personalization to all customers.
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Brands know the specific experiences that grow customer connection and value. Experiences span commerce and service channels, as well as sales and marketing touch points. With this intelligence, brands prioritize CX investments that grow customer value and ROI.
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Brands learn the untapped emotions to leverage for stronger competitive differentiation and accelerated growth. Brands and their partners apply these untapped emotions to strategic positioning and campaign development.
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Brands continuously measure how effectively they connect to customers’ motivations. These Motivation KPIs™ are often leading indicators of customer value. By measuring Motivation KPIs, brands effectively manage their progress in strengthening connections with customers.
See how leading brands use Motista’s solutions to accelerate growth.
About Motista
Customers are driven by their motivations - including aspirations, desires and emotions - that are typically unspoken. While there has been much innovation in data and analytics, brand leaders have not had intelligence on motivations that predicts customer behaviors in their categories. This is Motista’s purpose: To provide brands and their partners predictive intelligence on customer motivations - actionable across marketing and the customer experience - that consistently grows customer value.
Our Thinking
The New Science of Customer Emotions (Featured in the Harvard Business Review)
When companies connect to customers’ motivations, the payoff can be substantial. But, for most brands, identifying the motivations that predict customer behaviors remains challenging. Learn how leading brands use predictive intelligence on motivations to increase customer value and accelerate profitable growth.
Retailers: Leveraging the Value of Emotional Connection
Retailers that achieve emotional connection with customers enjoy superior results. Read how traditional and digital retailers effectively motivate customers to convert, increase spend and remain loyal. Features case examples and a ranking of leading retailers’ Emotional Connection Scores.
Financial Services Brands: Growing Customer Connection
Learn how financial brands strengthen relevant connections with clients to grow revenue and lifetime value. This paper covers consumer banks, wealth managers, card issuers and lenders, providing practical recommendations and case examples.